Meet the Boss Behind the Brand: Bethany Buitenbos
I was instantly a fan of Bethany when she told me about her love for 90s movies and her cat, Riley. Bethany's personality is so warm and inviting but also very powerful.
From a name change, to a brand new color palette and logo, to an incredible custom Squarespace site, Bethany wanted to revamp her biz from the ground up.
During the Discovery Phase of the branding process, she shared with me that her grandfather is her favorite person in the world. She sent me photos of the two of them together that brought tears to my eyes. So that's why when it came time to brainstorm a new name for her business, we ended up incorporating her grandfather's name, Melvin.
Creating Bethany's color palette came quite naturally, as she had a solid vision for the vibes she wanted to exude. Using soft shades of teal and mint paired with warm greige, clean white, and a pop of gold sparkle texture, I created a fun but elegant palette to work with. We've featured a classic serif font and monogram layout paired with a gemstone icon to balance the timelessness she desired with a bit of personality.
Once the aesthetics were in place, I was SO excited to hand everything over to Britt so she could work her magic on the site design. I love how she subtly used the gemstones and gold sparkle texture throughout the pages to really expand on this brand identity.
Now, Bethany's brand truly reflects the beauty and elegance of her work as well as the upscale client experience she provides. Bethany is such a caring and thoughtful person who makes each client experience unique and memorable. The raw passion that Bethany has for her work and her clients is evident when you get to know her, and now it's evident through her brand and website design as well.
This has got to be one of my favorite collab projects to date! Congratulations, Bethany!!